Enquiries go to a competitor who is easier to find. Customers shortlist businesses they can verify online before picking up the phone. If you do not have a website, you are not on that shortlist.
Being passed over looks like quiet periods or seasonal dips, but it is often just invisibility. Looking smaller than you are means losing work to businesses who present better online, even if your work is superior. Wasted time on repeat questions eats into your day when a website could answer them once.
For what it costs to have one: our small business websites start at £650, and sites with online booking or payment integration start at £1,250. Full starting prices, including the optional care plan, are published on our pricing page — you do not need to ring anyone to find out whether you are in the right ballpark.